Alō IndexGBTA

Hotel sustainability, built for corporate travel.

Alō Index is a hotel sustainability scorecard purpose-built for corporate travel. It gives travel managers a standardized, verified view of how every hotel in their program performs against the criteria that matter most to their company and their travelers.

The scorecard eliminates the work for the buyer and the supplier by providing standardized, side-by-side comparisons at property level in every market. More than 170 data points are collected from each individual property to produce a qualitative and quantitative hotel profile within the Alō platform. Profiles are available to travel managers to build and assess their programs, and hotels can share with any customer they wish — with zero duplication of effort filling out additional questionnaires.

Built for the GBTA Sustainable Procurement Standards

One assessment. Either direction.No duplicate effort.

Alō is built to work directly with the GBTA Sustainable Procurement Standards. Hotels with an Alō profile can download a prefilled GBTA questionnaire to use in any GBTA-aligned RFP, or share their full Alō profile with travel managers in one click.

Hotels that have already completed a GBTA questionnaire can upload it directly to Alō to fast-track building their full profile — so the work travel buyers and hotels are already doing flows in either direction without duplication.

Methodology

Alō Index evaluates hotel sustainability performance across 12 categories.

Water Stewardship

Human Rights, Justice & Wellbeing

Waste Management

Community & Cultural Stewardship

Energy

Accessibility

Climate Action

Strategy & Management

Biodiversity

Training & Engagement

Responsible Sourcing

Auditability

Frameworks behind the score

Each category is scored against attributes drawn from established frameworks:

  • GBTA Sustainable Procurement Standards
  • Global Sustainable Tourism Council (GSTC)
  • World Travel and Tourism Council (WTTC)
  • United Nations Sustainable Development Goals (SDGs)
  • Recognized hotel certifications, including Green Key Global, BREEAM, and more

Want the full picture? Read how your Alō score is calculated →

How it works

1.

Hotels complete one assessment.

A single, standardized submission with supporting evidence — eliminating duplicate questionnaires across buyers.

2.

Alō verifies the data.

Responses are reconciled against third-party sources — certifications, public disclosures, audited reports — producing a verified score per category and an overall property rating.

3.

Buyers and hotels share with one click.

Travel managers build and assess programs from verified profiles. Hotels share their full Alō profile, or a prefilled GBTA questionnaire, with any customer that requests it.

What’s different

Clear, simple metrics — backed by a deep review of 170 data points.

Alō captures not just basic eco-initiatives, but also traveler-relevant productivity, health, and safety attributes that traditional ESG frameworks miss — including accessibility across visible, invisible, and neurodivergent needs, plant-based meal options, and biodiversity practices.

Built for both sides of the table

For travel managers

Sourcing decisions, grounded in verified data.

  • Standardized, side-by-side property comparisons in every market

  • Transparent scoring logic that applies directly to RFPs, renewals, and annual business reviews

  • Strengths and gaps surfaced for every property — a factual basis for sourcing decisions

  • A single source of truth for ongoing hotel-partner discussions throughout the year

For hotels

Build your profile once. Share everywhere.

  • One assessment replaces dozens of one-off RFP questionnaires

  • Download a prefilled GBTA questionnaire for any GBTA-aligned RFP

  • Share your full Alō profile with travel managers in one click

  • Already completed a GBTA questionnaire? Upload it to fast-track your full Alō profile

  • Visibility in the sourcing catalogue, with benchmarks against peers

See Alō Index in your program.

Whether you’re a travel manager building a more sustainable program or a hotel ready to share your story, we’d love to show you how Alō works.